The Ask:

As a Creative Insights Manager at Vox Media with over 6 years of experience, I collaborate with internal teams to strategically leverage data storytelling for optimizing content and campaign performance. My role spans from pre-sale to post-sale processes, where I spearhead projects aimed at achieving long-term success.

My team analyzes branded content through creative, audience and platform performance to develop best practices for custom products across Vox Media brands. 

We incorporate specialized, historical knowledge of platform trends; viewer consumption, retention & engagement; brand tone & voice; and scripting & copy and other cues into our analysis to optimize creative that drives performance outcomes.

The Result:

I oversee a small-but-mighty team of three, collaborating closely with departments including Sales & Marketing, Creative Strategy, Creative Production, Ad Effectiveness, and Marketing & Sales Research.

Under my leadership, we've executed various impactful projects, such as Category Performance Reports spanning diverse industries like Finance, Tech, Beauty, Food & Beverage, and more. Additionally, we've conducted Brand Integration Reports, Platform Best Practices assessments, Branded Content Analyses & Best Practices studies, Campaign Performance & Optimizations, and Custom Products Reports.

Our collective efforts aim to equip internal teams with data-driven insights and strategic guidance, positioning Vox Media as a trusted authority in the digital media landscape. By leveraging these insights, our teams can tailor content and campaigns effectively, ensuring client success.

  • Category Performance Reports

  • Platform Best Practices

  • Brand Integration Report for Custom Video Products

  • Product Deep Dive Audit & Analysis

  • Campaign Performance Reports