The Ask:

Collaborating with BIPOC-owned small businesses and brands enables me to engage intimately with founders, uncovering unique narratives that reinforce their mission and brand identity. As a brand consultant and strategist, my objective is to highlight the significance of elevating and championing BIPOC-owned businesses rooted in diverse cultural and ethnic backgrounds.

The small businesses sought my expertise in emotional storytelling and content strategy to forge deep connections with their audience and enhance brand visibility through relatable and resonant content.

The Result:

I've worked with a range of brands, from a Black-owned digital platform addressing financial literacy disparities in minority communities to an Asian-owned dance studio fostering inclusivity among aspiring young dancers. Through strategic consulting, I've helped these brands uncover narratives that highlight cultural diversity and intentionality as the cornerstones of their content strategy.

The outcomes have been remarkable, with substantial audience growth online and offline, while also fostering genuine connections with their audience for sustainable long-term success.